Model by Year

Pick a model. Scroll the years.

Each timeline walks through the reference changes that defined the model — first year, crown guards, sapphire, ceramic. Find the year that matches the watch in front of you.

1953 — 2010

Submariner

The diver's watch that defined the genre.

8 milestone years · starting ref 6204

1954 — 2010

GMT-Master

Built for Pan Am pilots. Adopted by the world.

7 milestone years · starting ref 6542

1963 — 2007

Cosmograph Daytona

The chronograph the world took 25 years to notice.

6 milestone years · starting ref 6239

1945 — 2005

Datejust

The first automatic wristwatch with a date. Rolex's quiet cornerstone.

5 milestone years · starting ref 4467

1956 — 2005

Day-Date

The President. Precious metal only.

5 milestone years · starting ref 6511